A client reached out to me to develop a brand identity for a new family-friendly outdoor music and BBQ festival taking place over Father’s Day weekend. They envisioned an event that would feel warm, welcoming, and rooted in tradition—something that could bring families together to enjoy great food, live music, and summer vibes. The client specifically requested an Americana aesthetic, with vintage elements that would give the festival the charm of a long-standing community tradition. The goal was to create a visual identity that felt both nostalgic and festive, evoking memories of classic summer gatherings with a timeless, down-home appeal.