My client enlisted me to develop the brand identity for a new craft beer company with a bold vision: to craft distinctive beers—ranging from tart, adventurous sours to rich barrel-aged stouts and classic brews—that would resonate with enthusiasts and stand apart in a saturated market. The brewery aimed to differentiate itself not only through its innovative flavors but also through a design aesthetic that would immediately capture attention on crowded shelves. From naming and logo design to packaging and visual storytelling, I was tasked with building a brand that reflected the creativity and craftsmanship behind each brew while carving a memorable presence in the competitive craft beer landscape.