My client approached me to design a brand identity for their new hard apple cider, crafted with locally sourced apples. They wanted a label that would immediately stand out in a highly competitive market, where many cider brands tend to look similar. Their vision was clear: they sought a classier, more sophisticated design that would appeal to discerning consumers looking for a premium, higher-quality cider. The goal was to create a visual identity that not only reflected the artisanal nature of their product but also elevated it above the typical offerings on the shelf.