The client approached me to design a brand identity for a vibrant event celebrating Iowa’s annual grape and apple harvest. The event would showcase the richness of Iowa’s local agriculture with tastings from over 20 wineries and cideries across the state. Designed as a full-sensory experience, the festival would also include vineyard and orchard tours, artisan vendors, live music, and a variety of food trucks—creating a festive atmosphere that brings together community, culture, and the flavors of the season.